HEAT MAP VS CLICK MAP SOFTWARE

HEAT MAP VS CLICK MAP SOFTWARE

The right place to locate interlinking and current offers Heatmapping software allows you to understand how visitors navigate website and what areas attract them most.

Content quality Using a scroll map tool, you can see how deep visitors view content and whether they find offers interesting and relevant.

Only experiments and heatmap stats will give you a comprehensive reply.

Design flaws and unnoticed errors It’s hard to define whether a website is convenient for customers without heatmapping software.

Low conversion rate and its reasons A heatmap tool helps you to perform user behavior analysis and change website content or design accordingly.

This analytics is a reasonable basis for making positive changes on website and increasing income. Heatmapping tools, scroll maps, and other similar software provides detailed information on web resources. Hence, it’s impossible to analyze a whole mass of data using the videos generated by the recording tool. Each of them lasts from a few seconds to several hours (especially if someone has forgotten to close the tab). The thing is that a site with high traffic can have thousands of sessions per day. Maybe, the person just stopped the cursor there to make a sandwich.ĭespite its popularity, this tool isn’t suitable for usability audits. The software cannot guarantee that the visitor was reading the text or checking the picture in the highlighted area. The only problem is that the information provided by this tool isn’t always accurate. For example, when a user positions their mouse in a specific spot, this spot will show heavy traffic.

Mouse hover map This analytics software shows the place website visitors hovered with their cursor.

It’s a much more convenient analytics approach than video recordings. If you complement the tool with a mouse hover map, you will get everything you need to know about user behavior. This information is beneficial for optimizing the conversion path and making a website more convenient. You can see in which order the user selected a specific element.

Click sequence mapping software This tool reflects the path visitors choose when they browse a page.

Thanks to such a tool, you can make design more friendly and increase conversions. This information is helpful to see whether the visitors find content engaging and what makes them jump off. To put it more simply, you can view the scroll depth of the page or how far visitors scroll it.

Scroll map tool The tool shows the correlation between the size of a website page and the number of users that viewed it (in percentage).

Use this software on website to analyze the preferences of visitors, detect the unclickable elements which get user interactions, and identify buttons that are left unnoticed (nobody selects them). Click map tool The tool shows all elements and areas on website pages where users click and the number of interactions on every element during the selected period.There are 4 types of heatmap software used for website analytics:

Heatmap tools use cold colors (green or blue) for website areas with minimum activity and warm colors (orange and red) for trendy elements. The more clicks the item gets, the “hotter” it becomes. For example, when a visitor views a particular element on the page, heatmap software records this. Such tools instantly process the obtained information and reflect it in a color-coded form. Heatmap software collects the data on the patterns visitors use to interact with a web resource.

Heat map vs click map